Claes Ceverin

Over the past 100 years, we as individuals, leaders, and organizations have developed an ability to relate to and manage changes in the market. The evolutionary change takes place step-by-step and to which we have developed an approach over time.

Claes Ceverin is a popular keynote speaker on the topic’s future and change. As a speaker, he inspires and invites his listeners to an exciting journey with advice on how to think and act in the event of disruptive change. Through his ability to explain complex matters in a simpler way, Claes provides his audience with insights, enthusiasm, and understanding.

How to adapt to a rapid technical development?

We have also developed an ability to manage another kind of change. A change that doesn’t happen step-by-step. A change that does not affect the market, but changes the entire market. What we will come to know as “market disruption”.

As an effect, we are seeing enormous technological development and quick changes in the ways that we do business and live our lives. We see big market-leading organizations and companies struggling to adjust to the new state of mind and the new consumer behavior.

For several years, Claes Ceverin worked at the largest oil company in the Nordic with strategy and insights. There he noticed how a new ecosystem of fast-growing disruptive technologies developed in form of electric cars, self-driving cars, solar energy, and energy storage. Despite solid facts and evidence, the insights were met by a commonly occurring behavior during disruptive change: “Such a big change cannot happen in our market and – and not so quickly”. But the big disruptive and technological change in how we will transport ourselves is just happening.

Regardless of industry, most companies will be affected by technological development. How can we think and relate to disruptive change and what impact will it have on our world, our environment, and our business?