Jim Lawless
A keynote must be the beginning of sustained change to have real value, and Jim Lawless takes pride in delivering immediately accessible and powerful mental tools that people want to use, and can immediately apply, to take ownership and deliver change.
Jim has spoken to well over a million people across five continents and is consistently voted a Global Top 10 keynote speaker, and #1 motivational speaker outside the US, in the Global Gurus public poll.
He is the author of the global bestseller Taming Tigers, with forthcoming title The DARE Loop.
He is the first Briton to freedive deeper than 100 metres. He went from non-rider to televised jockey within twelve months of first sitting on a horse. These lived experiments in rapid performance change map the same territory of self-doubt, discipline and courageous commitment his clients are being asked to enter.
Jim is widely respected not just for his achievements, but for his ability to connect with people at all levels. His captivating presence onstage is magnified by energy, humour, and compelling storytelling, combined with a deep, lived understanding of the emotions, vulnerability, and personal encounters with risk, failure, uncertainty and self-doubt that come with change.
Jim works behind the scenes with CEOs and executive teams when the strategy must be translated into courageous action at scale: when people across the organisation must be inspired to take bold new decisions with low certainty, but high consequence.
Through his boutique advisory practice, Symmetry, Jim advises senior leaders across global organisations with a client list including Apple, P&G, Bayer, Qualtrics, Novartis, BAE Systems, Microsoft, SITA and Diageo; and elite performance environments including the Swiss Olympic Team, the Swiss Ski Team, multiple private-equity-backed growth businesses, and elite professional athletes.
His ground-breaking work with Benedetto Conversano, CIO of Diageo plc, transforming a legacy global IT function into a high-performing, data-led, AI-enabled organisation, features in Conversano’s forthcoming book The Braveheart CIO.
His DARE Loop framework, a decision-engineering tool used globally inside boards, executive teams, and operating businesses, is the spine of both his advisory work and his keynote programmes.
A City of London commercial solicitor by training, Jim worked as a lawyer before specialising in high-performance and change in 2000. He was elected a Fellow of the UK’s Royal Society for the Arts in 2008 in recognition of his business writing.
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