Ben Legg

Ben Legg is a former COO of Google Europe and a three-time private equity-backed tech CEO. His career runs from the British Army – where, as a Royal Engineers officer, he helped lead the relief of the Siege of Sarajevo – through McKinsey, the turnaround of Coca-Cola India, and hyperscaling at Google, where he wrote the monetisation blueprint for Search, YouTube, Maps and Mobile that is still in use today. It is a rare “warrior-to-boardroom” journey, and it shapes how he leads under pressure.

“If you want a speaker who can demystify technology and energise a leadership team to embrace the potential of AI, Ben is your man.” – Mark Shraga, Chief Sales & Marketing Officer, SCG

Today, through his firm Digital People, Ben helps CEOs engineer their AI-powered future and gives Wall Street investors operator-grade judgement on where value is being created and destroyed. He is no retired executive trading on an old title: he advises five to ten senior leaders every week, from FTSE 100 boards to private equity and the tech hyperscalers, and tracks $1.2bn of annual digital ad spend across more than 300 companies. He has a documented record of calling shifts before consensus, from the GDPR non-event to the rise of AI-powered micro-businesses, and, in his own words, doesn’t just talk about AI; he builds with it daily.

Recent clients include Novo Nordisk, CVC, Tesco, DHL, AstraZeneca, Deloitte and SCG, and he has shared stages from Cannes Lions to Chief Disruptor. He is a regular commentator on Bloomberg, the FT, the BBC and The Times, and the author of the award-winning “Marketing for CEOs: Death or Glory in the Digital Age”. On stage he is high-energy, candid and refreshingly practical, sending audiences away with a blueprint for what to do on Monday morning.

BEN LEGG HELPS LEADERS TO

• Build an agentic business: move beyond the AI hype to real value and measurable ROI.
• Configure for human + AI collaboration: design the “liquid organisation” for a world where bots may soon outnumber humans.
• Invest wisely in an AI-enabled world: pick the likely winners and losers as AI becomes ubiquitous.

MOST POPULAR TALKS:

Beyond the Hype: How to build an agentic business

A practical blueprint for moving past AI theatre to real value – where to deploy AI first, how to redesign the work around it, and what to do on Monday morning.

The Liquid Organisation: How to configure your organisation for human + AI collaboration

What the org chart looks like when bots start to outnumber humans, and how leaders shift their people from doers to designers of the machine.

Investing in an AI-Enabled World: Picking the likely winners and losers as AI becomes ubiquitous

An operator’s lens on where value accrues as AI becomes ubiquitous, and how to separate the durable winners from those riding the wave on borrowed time.