{"id":5493,"date":"2021-03-10T13:55:02","date_gmt":"2021-03-10T12:55:02","guid":{"rendered":"https:\/\/myspeaker.se\/profiles\/beth-altringer\/"},"modified":"2025-08-25T15:39:56","modified_gmt":"2025-08-25T13:39:56","slug":"beth-altringer","status":"publish","type":"profile","link":"https:\/\/myspeaker.se\/en\/speakers\/beth-altringer\/","title":{"rendered":"Beth Altringer"},"content":{"rendered":"\n<div id=\"text-block_0ad79580c00e36d9b0b82ad691d997bb\" class=\"block-text block-text--columns-one lg:my-20 my-10\">\n      <div class=\"block-text__body\">\n      <p>This is design thinking at its core, and Beth Altringer is its unrivaled authority. Professor at Harvard University&#8217;s Graduate School of Design, lecturer on innovation and design, and faculty associate for the school&#8217;s Berkman Center for Internet &amp; Society, Beth is also founder of its Desirability Lab \u2013 a think tank that combines psychological research and hands-on design. One stream of their research focuses on what makes some designs more desirable than others and another stream examines the management and decision-making factors that can reduce the risk of avoidable failure on different design and innovation projects. Her background is in both behavioral science and product design.<\/p>\n<p>Professor Altringer was named to the 2018 Thinkers50 Radar list of management thinkers most likely to shape the future of how organizations are managed and led. Specializing in using psychology to design products that fulfill different human desires, she integrates these psychological principles with the latest technology, including robotics and AI, to create products that tap into the consumer need to engage with brands, as well as learn through interactive challenges. She runs a full service design studio in Boston and is especially interested in design and technology that can augment human learning and our capacity to experience creativity, meaning, connection, and joy. For nearly a decade, Beth has been developing design, innovation, and entrepreneurship courses, curriculum, programs, and initiatives at Harvard University.<\/p>\n<p><strong>Popular topics: <\/strong><\/p>\n<ul>\n<li>Designing for Desirability: Using Psychology to Create Products Consumers Really Want<\/li>\n<li>How to Design and Innovate for Trust<\/li>\n<li>Beyond Design Thinking: Pioneering Strategies for Product Innovation<\/li>\n<li>Creativity &amp; Innovation<\/li>\n<li>Arts &amp; Humanities<\/li>\n<\/ul>\n    <\/div>\n  \n\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Deliberate or not, we&#8217;re influenced by different desires. It&#8217;s in our nature to want things. But why is it that we desire some objects or products more than others? Beth Altringer has dedicated her life&#8217;s work to that question \u2013 examining what consumers like and why, so designers and companies can create better products, services and experiences that will improve lives and business.<\/p>\n","protected":false},"author":1,"featured_media":3362,"menu_order":1732,"template":"","profile_category":[318,499,396,523,404,401],"profile_tag":[171,186,164,184],"profile_language":[],"class_list":["post-5493","profile","type-profile","status-publish","has-post-thumbnail","hentry","profile_category-speakers","profile_category-sales-marketing-speakers","profile_category-international-speakers","profile_category-creativity-innovation-en","profile_category-technology-digitalization-international-speaker","profile_category-growth-development-international-speaker","profile_tag-creativity-innovation","profile_tag-growth-development","profile_tag-sales-marketing","profile_tag-technology-digitalization"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Beth Altringer - Book your keynote speaker at MySpeaker<\/title>\n<meta name=\"description\" content=\"Deliberate or not, we&#039;re influenced by different desires. It&#039;s in our nature to want things. But why is it that we desire some objects or products more than others? Beth Altringer has dedicated her life&#039;s work to that question \u2013 examining what consumers like and why, so designers and companies can create better products, services and experiences that will improve lives and business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/myspeaker.se\/en\/speakers\/beth-altringer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Book your next keynote speaker at MySpeaker\" \/>\n<meta property=\"og:description\" content=\"Deliberate or not, we&#039;re influenced by different desires. It&#039;s in our nature to want things. But why is it that we desire some objects or products more than others? Beth Altringer has dedicated her life&#039;s work to that question \u2013 examining what consumers like and why, so designers and companies can create better products, services and experiences that will improve lives and business.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/myspeaker.se\/en\/speakers\/beth-altringer\/\" \/>\n<meta property=\"og:site_name\" content=\"MySpeaker Sweden\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/myspeakersweden\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-25T13:39:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/myspeaker.se\/wp-content\/uploads\/sites\/4\/2023\/09\/Beth-Altringer-profilbild.png\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/myspeaker.se\\\/en\\\/speakers\\\/beth-altringer\\\/\",\"url\":\"https:\\\/\\\/myspeaker.se\\\/en\\\/speakers\\\/beth-altringer\\\/\",\"name\":\"Beth Altringer - Book your keynote speaker at MySpeaker\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/myspeaker.se\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/myspeaker.se\\\/en\\\/speakers\\\/beth-altringer\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/myspeaker.se\\\/en\\\/speakers\\\/beth-altringer\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/myspeaker.se\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2023\\\/09\\\/Beth-Altringer-profilbild.png\",\"datePublished\":\"2021-03-10T12:55:02+00:00\",\"dateModified\":\"2025-08-25T13:39:56+00:00\",\"description\":\"Deliberate or not, we're influenced by different desires. It's in our nature to want things. But why is it that we desire some objects or products more than others? Beth Altringer has dedicated her life's work to that question \u2013 examining what consumers like and why, so designers and companies can create better products, services and experiences that will improve lives and business.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/myspeaker.se\\\/en\\\/speakers\\\/beth-altringer\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/myspeaker.se\\\/en\\\/speakers\\\/beth-altringer\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/myspeaker.se\\\/en\\\/speakers\\\/beth-altringer\\\/#primaryimage\",\"url\":\"https:\\\/\\\/myspeaker.se\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2023\\\/09\\\/Beth-Altringer-profilbild.png\",\"contentUrl\":\"https:\\\/\\\/myspeaker.se\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2023\\\/09\\\/Beth-Altringer-profilbild.png\",\"width\":300,\"height\":200},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/myspeaker.se\\\/en\\\/speakers\\\/beth-altringer\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Hem\",\"item\":\"https:\\\/\\\/myspeaker.se\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Profiles\",\"item\":\"https:\\\/\\\/myspeaker.se\\\/en\\\/profiles\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Beth Altringer\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/myspeaker.se\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/myspeaker.se\\\/en\\\/\",\"name\":\"MySpeaker Sweden\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/myspeaker.se\\\/en\\\/#organization\"},\"alternateName\":\"MySpeaker\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/myspeaker.se\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/myspeaker.se\\\/en\\\/#organization\",\"name\":\"MySpeaker Sweden\",\"alternateName\":\"MySpeaker Scandinavia\",\"url\":\"https:\\\/\\\/myspeaker.se\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/myspeaker.se\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/myspeaker.se\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2023\\\/10\\\/2-1.png\",\"contentUrl\":\"https:\\\/\\\/myspeaker.se\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2023\\\/10\\\/2-1.png\",\"width\":400,\"height\":400,\"caption\":\"MySpeaker Sweden\"},\"image\":{\"@id\":\"https:\\\/\\\/myspeaker.se\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/myspeakersweden\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/myspeaker-sweden\\\/\",\"https:\\\/\\\/www.instagram.com\\\/myspeaker_sweden\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Beth Altringer - Book your keynote speaker at MySpeaker","description":"Deliberate or not, we're influenced by different desires. It's in our nature to want things. But why is it that we desire some objects or products more than others? Beth Altringer has dedicated her life's work to that question \u2013 examining what consumers like and why, so designers and companies can create better products, services and experiences that will improve lives and business.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/myspeaker.se\/en\/speakers\/beth-altringer\/","og_locale":"en_US","og_type":"article","og_title":"Book your next keynote speaker at MySpeaker","og_description":"Deliberate or not, we're influenced by different desires. It's in our nature to want things. But why is it that we desire some objects or products more than others? Beth Altringer has dedicated her life's work to that question \u2013 examining what consumers like and why, so designers and companies can create better products, services and experiences that will improve lives and business.","og_url":"https:\/\/myspeaker.se\/en\/speakers\/beth-altringer\/","og_site_name":"MySpeaker Sweden","article_publisher":"https:\/\/www.facebook.com\/myspeakersweden","article_modified_time":"2025-08-25T13:39:56+00:00","og_image":[{"width":300,"height":200,"url":"https:\/\/myspeaker.se\/wp-content\/uploads\/sites\/4\/2023\/09\/Beth-Altringer-profilbild.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/myspeaker.se\/en\/speakers\/beth-altringer\/","url":"https:\/\/myspeaker.se\/en\/speakers\/beth-altringer\/","name":"Beth Altringer - Book your keynote speaker at MySpeaker","isPartOf":{"@id":"https:\/\/myspeaker.se\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/myspeaker.se\/en\/speakers\/beth-altringer\/#primaryimage"},"image":{"@id":"https:\/\/myspeaker.se\/en\/speakers\/beth-altringer\/#primaryimage"},"thumbnailUrl":"https:\/\/myspeaker.se\/wp-content\/uploads\/sites\/4\/2023\/09\/Beth-Altringer-profilbild.png","datePublished":"2021-03-10T12:55:02+00:00","dateModified":"2025-08-25T13:39:56+00:00","description":"Deliberate or not, we're influenced by different desires. It's in our nature to want things. But why is it that we desire some objects or products more than others? Beth Altringer has dedicated her life's work to that question \u2013 examining what consumers like and why, so designers and companies can create better products, services and experiences that will improve lives and business.","breadcrumb":{"@id":"https:\/\/myspeaker.se\/en\/speakers\/beth-altringer\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/myspeaker.se\/en\/speakers\/beth-altringer\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/myspeaker.se\/en\/speakers\/beth-altringer\/#primaryimage","url":"https:\/\/myspeaker.se\/wp-content\/uploads\/sites\/4\/2023\/09\/Beth-Altringer-profilbild.png","contentUrl":"https:\/\/myspeaker.se\/wp-content\/uploads\/sites\/4\/2023\/09\/Beth-Altringer-profilbild.png","width":300,"height":200},{"@type":"BreadcrumbList","@id":"https:\/\/myspeaker.se\/en\/speakers\/beth-altringer\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Hem","item":"https:\/\/myspeaker.se\/en\/"},{"@type":"ListItem","position":2,"name":"Profiles","item":"https:\/\/myspeaker.se\/en\/profiles\/"},{"@type":"ListItem","position":3,"name":"Beth Altringer"}]},{"@type":"WebSite","@id":"https:\/\/myspeaker.se\/en\/#website","url":"https:\/\/myspeaker.se\/en\/","name":"MySpeaker Sweden","description":"","publisher":{"@id":"https:\/\/myspeaker.se\/en\/#organization"},"alternateName":"MySpeaker","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/myspeaker.se\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/myspeaker.se\/en\/#organization","name":"MySpeaker Sweden","alternateName":"MySpeaker Scandinavia","url":"https:\/\/myspeaker.se\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/myspeaker.se\/en\/#\/schema\/logo\/image\/","url":"https:\/\/myspeaker.se\/wp-content\/uploads\/sites\/4\/2023\/10\/2-1.png","contentUrl":"https:\/\/myspeaker.se\/wp-content\/uploads\/sites\/4\/2023\/10\/2-1.png","width":400,"height":400,"caption":"MySpeaker Sweden"},"image":{"@id":"https:\/\/myspeaker.se\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/myspeakersweden","https:\/\/www.linkedin.com\/company\/myspeaker-sweden\/","https:\/\/www.instagram.com\/myspeaker_sweden\/"]}]}},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"MySpeaker Sweden","distributor_original_site_url":"https:\/\/myspeaker.se\/en\/","push-errors":false,"_links":{"self":[{"href":"https:\/\/myspeaker.se\/en\/wp-json\/wp\/v2\/profile\/5493","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/myspeaker.se\/en\/wp-json\/wp\/v2\/profile"}],"about":[{"href":"https:\/\/myspeaker.se\/en\/wp-json\/wp\/v2\/types\/profile"}],"author":[{"embeddable":true,"href":"https:\/\/myspeaker.se\/en\/wp-json\/wp\/v2\/users\/1"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/myspeaker.se\/en\/wp-json\/wp\/v2\/media\/3362"}],"wp:attachment":[{"href":"https:\/\/myspeaker.se\/en\/wp-json\/wp\/v2\/media?parent=5493"}],"wp:term":[{"taxonomy":"profile_category","embeddable":true,"href":"https:\/\/myspeaker.se\/en\/wp-json\/wp\/v2\/profile_category?post=5493"},{"taxonomy":"profile_tag","embeddable":true,"href":"https:\/\/myspeaker.se\/en\/wp-json\/wp\/v2\/profile_tag?post=5493"},{"taxonomy":"profile_language","embeddable":true,"href":"https:\/\/myspeaker.se\/en\/wp-json\/wp\/v2\/profile_language?post=5493"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}