{"id":5366,"date":"2020-12-08T09:11:00","date_gmt":"2020-12-08T08:11:00","guid":{"rendered":"https:\/\/myspeaker.se\/profiles\/claus-raasted\/"},"modified":"2024-09-03T10:28:04","modified_gmt":"2024-09-03T10:28:04","slug":"claus-raasted","status":"publish","type":"profile","link":"https:\/\/myspeaker.se\/en\/international-speakers\/claus-raasted\/","title":{"rendered":"Claus Raasted"},"content":{"rendered":"\n<div id=\"text-block_03f3406af5f936c078bf0926b15eb4eb\" class=\"block-text block-text--columns-one lg:my-20 my-10\">\n      <div class=\"block-text__body\">\n      <p>Claus Raasted has worked with designing extraordinary experiences for almost a quarter of a century. Today, he serves as the Director for The College of Extraordinary Experiences, is a Coach at McKinsey &amp; Company, and hosts the podcast \u201dThe Business of Extraordinary Experiences\u201d. He is also a prolific author, with 30 books to his name, and has just finished \u201dThe Innovation Cycle\u201d. Raasted also has a past in reality TV, but these days, who hasn&#8217;t?  Key points of the speech:  Passive consumption is dying a slow death. Participation is the future. We don&#8217;t want to watch and listen. We want to co-create. We have 3 basic needs: competence, autonomy, relatable. We want to feel important, in control, and part of something bigger than ourselves.  The bottom line? The future of business (and especially that of marketing) is participatory.<\/p>\n<p><strong>Popul\u00e4ra \u00e4mnen: The Future of Business<\/strong><\/p>\n    <\/div>\n  \n\n<\/div>\r\n\r\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":2817,"menu_order":1503,"template":"","profile_category":[318,499,396,523,401],"profile_tag":[511,171,515,186,520,164],"profile_language":[],"class_list":["post-5366","profile","type-profile","status-publish","has-post-thumbnail","hentry","profile_category-speakers","profile_category-sales-marketing-speakers","profile_category-international-speakers","profile_category-creativity-innovation-en","profile_category-growth-development-international-speaker","profile_tag-creativity-innovation-international-speakers","profile_tag-creativity-innovation","profile_tag-growth-development-international-speakers","profile_tag-growth-development","profile_tag-sales-marketing-international-speakers","profile_tag-sales-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.3) - 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