{"id":5182,"date":"2019-12-09T11:24:38","date_gmt":"2019-12-09T10:24:38","guid":{"rendered":"https:\/\/myspeaker.se\/profiles\/tony-anderson\/"},"modified":"2024-10-28T13:46:56","modified_gmt":"2024-10-28T13:46:56","slug":"tony-anderson","status":"publish","type":"profile","link":"https:\/\/myspeaker.se\/en\/international-speakers\/tony-anderson\/","title":{"rendered":"Tony Anderson"},"content":{"rendered":"\n<div id=\"text-block_b33e08f75fa0ad950d5e5ba82d90dcbf\" class=\"block-text block-text--columns-one lg:my-20 my-10\">\n      <div class=\"block-text__body\">\n      <p><span style=\"font-size: 13.6px\">Tony Anderson went on to become Marketing Director for the easyGroup launching new easy branded businesses and has held positions on the board of several of Stelios&#8217; companies. He has been a commentator for BBC Radio 4, Radio 5 Live and The Money Programme. Tony is an adviser to start-up companies and small businesses in the Cambridge area. He is also a guest lecturer at Imperial College London, Cambridge University and Fudan Business School Shanghai. <\/span><\/p>\n<blockquote><p><em>&#8220;Author of easyLand the definitive account of the EasyJet story&#8221;<\/em><\/p><\/blockquote>\n<p><span style=\"font-size: 13.6px\">Tony is an honours graduate in Marketing and Modern Languages and holds a diploma in Finance from the Bocconi Business School in Milan. Tony is uniquely placed to tell the incredible story of the easyJet start-up and has become a recognized speaker on marketing related topics including branding, on-line marketing &amp; communications.\u00a0 Drawing on his experience with unique insights you can only get from \u201cbeing there and doing it\u201d, Tony Anderson brings vividly to life the roller coaster ride of easyJet&#8217;s conception, birth and growth to marketing powerhouse. A versatile and engaging speaker, Tony has spoken at corporate events and conferences around the world for clients including a number of Fortune 500 companies.<\/span><\/p>\n<p><strong>Popular topics: <\/strong>Brand Building | Customer Service | The easyJet\u2019s Story | Marketing &amp; Communications | Disruptive Technology<\/p>\n    <\/div>\n  \n\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Tony Anderson is an expert in Brand Building and Customer Service. After rising through the marketing ranks at British Airways and Thomas Cook he was appointed as the first sales and marketing director of easyJet. He helped launch the company that became an internet pioneer and major force in European aviation.<\/p>\n","protected":false},"author":1,"featured_media":1138,"menu_order":1398,"template":"","profile_category":[396,397,866,864],"profile_tag":[169,125,164],"profile_language":[],"class_list":["post-5182","profile","type-profile","status-publish","has-post-thumbnail","hentry","profile_category-international-speakers","profile_category-communication","profile_category-sales-marketing","profile_category-leadership","profile_tag-communication","profile_tag-leadership","profile_tag-sales-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Tony Anderson - Book your next keynote speaker from MySpeaker<\/title>\n<meta name=\"description\" content=\"Tony Anderson is an expert in Brand Building and Customer Service. After rising through the marketing ranks at British Airways and Thomas Cook he was appointed as the first sales and marketing director of easyJet. He helped launch the company that became an internet pioneer and major force in European aviation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/myspeaker.se\/en\/international-speakers\/tony-anderson\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Book your next keynote speaker at MySpeaker\" \/>\n<meta property=\"og:description\" content=\"Tony Anderson is an expert in Brand Building and Customer Service. After rising through the marketing ranks at British Airways and Thomas Cook he was appointed as the first sales and marketing director of easyJet. 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