Linda Johansson

Linda U Johansson is a futurist and entrepreneur. She is the founder of both Volvo Cars and Lynk & Co’s e-commerce, and an experienced lecturer. Linda provides an exciting and inspiring vision of the future with digital commerce and AI. With her own experiences in the industry and in her role as CEO at eCom Innovation, she scouts trends and comes up with new angles and perspectives.

With a background from companies such as Volvo Cars, AB Volvo, Sigma, Knowit and Lynk & Co, Linda U Johansson has extensive experience in digital marketing and e-commerce. For over 25 years, she has worked with the issues in various leading positions.

She is a frequently engaged lecturer, also internationally, and also runs the largest women’s network in Sweden today – 4good Business Network in Gothenburg. Linda U Johansson is also a certified coach, and has been coaching entrepreneurs in innovation processes since 2011.

Popular topics

Congratulations – it became an avatar!

The virtual addition to the family that is changing marketing and sales forever
Imagine a world where your avatar is your best friend, personal stylist and shopping assistant all in one! In this exciting and humorous lecture, we dive into how avatars will become a natural and indispensable part of our lives, and how companies need to prepare for a new era of marketing and new types of products.

Linda U Johansson will explain how avatars can create unique and personal experiences for customers, while at the same time opening up completely new opportunities for companies to reach out and engage their target groups. From trying on clothes in a virtual fitting room to attending exclusive Metaverse events, we’ll discover how avatars are changing the retail game.

Metaverse Mayham – What happens after the hype?

Metaverse is a word heard everywhere right now. It’s new, exciting and maybe a little dangerous? Or is it a fly? We hear about concerts in the Metaverse, we hear that Nike is selling digital shoes like never before, we hear that the industrial Metaverse is developing at a rapid pace and that large international worlds are being created to create decentralized collaborations.

But we are only at the beginning of this development. Just like when the internet came, no one understood what it was or what it was supposed to be used for.

Linda U Johansson has written Sweden’s first book about Metaverse and with lots of examples she shows what Metaverse is today and what it will mean for us in the future.

AI + Metaverse = BFF

Metaverse has a new friend, generative AI, and they are now best friends! Generative AI, which creates its own content, will be used to create personalized and exciting experiences in the Metaverse. This will lead to new forms of art, entertainment and communication. Generative AI will play an important role in creating engaging virtual environments and accelerating the development of the Metaverse.

Linda U Johansson will give you examples of what is already happening today and what will happen in the future – this means wonderful opportunities and tremendous risks!

E-commerce has failed – watch out here comes Immersive Commerce

Discover how Immersive Commerce can revolutionize retail and e-commerce. Learn how VR, AR and other technologies create a whole new dimension of customer experiences and opportunities to increase sales. Learn about virtual stores, product customization and interactive payment solutions.

Linda U Johansson has written Sweden’s first book about Metaverse and with lots of examples she shows what Immersive Commerce is today and what it will mean for us in the future.

The Roblox Galaxy: A cosmic adventure for brands to conquer the hearts of the stars of the future!

Pack your virtual spacesuits and prepare for a trip to the galactic gaming site Roblox – where kids rule and brands become intergalactic heroes! In this humorous and fast-paced lecture, we will explore how brands can become part of this amazing digital world and win over the consumers of the future.

We will teleport into the unique universe of Roblox and discover how brands are working today to become part of children’s play by creating fun, authentic and memorable experiences.

Join this fun space adventure where Linda U Johansson teaches you how to use the creative power of Roblox to build brand connections that span light years.