JP Castlin

JP Castlin is a globally renowned expert in strategy, leadership and applied complexity science, who has been dubbed “a member of the Mount Rushmore of strategic management” and one of the world’s “most important voices in strategy”. He is the creator of the ABCDE framework for strategy under uncertainty, an author, and a columnist. JP Castlin’s career began as a lawyer specializing in mergers and acquisitions (M&A) before moving into the world of corporate governance and ultimately strategy. He soon rose to international fame as one of the leading new thinkers in strategic management, providing a critical eye and a groundbreaking view of the firm rooted in anthro-complexity. Contrary to the traditional management analogy of the organization as a machine, JP Castlin argues for a complex systems approach that recognizes human agency and the value of the individual employee. Over a long international career, JP Castlin has provided keynotes at some of the most prestigious events on the conference circuit – from Cannes to Reykjavik, London to Dublin, Mumbai to Dubai, Geneva to Prague and Washington to Athens – and for companies as diverse as Procter & Gamble, WPP, Klarna and If. Among the topics he covers are new perspectives on strategy and leadership, but he also provides industry leading insights in e-commerce, innovation, marketing, and the management of uncertainty. JP Castlin is known to be both fearlessly pragmatic and mind-opening, ensuring audiences leave with practical takeaways and new ways of looking at the world alike. A speaker of note.

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