Gabriella Sjöberg Grusell

“No speed can make up for the wrong direction.”

By blending theoretical input, exercises, and reflection, Gabriella brings the human factor—our greatest asset and risk—into focus, making it easier to talk about and influence.

Since starting her work in crisis and risk management two decades ago, Gabriella has been deeply interested in how external demands and circumstances shape human behavior—both individually and in interaction with others.

In an increasingly complex and ever-changing world, understanding psychological ergonomics—the fit between people and their context—is essential for enabling sustainable value creation. This applies to everyone, and especially to leaders and managers.
In a world of automation, our human abilities are more important than ever—and developing these capabilities is essential for the growth of any organization. Gabriella is committed to helping build sustainable and adaptive organizations, where culture and structure support human potential and empower creativity, innovation, adaptability, and engagement.

About Gabriella Sjöberg Grusell as a Speaker

In her daily work, Gabriella applies these perspectives through leadership team development, executive coaching, culture transformation, change processes, and crisis and conflict management.

With experience across a wide range of organizations, she skillfully draws on both universal themes and concrete examples to ensure relevance and impact.

Common themes in her talks and assignments include effective collaboration within and between teams, enabling change as individuals and together, creating the conditions for motivation and engagement, and understanding our human responses and potential in high-pressure situations.

Popular Topics

• Effective Team Collaboration – What does the research say, and where do we begin?
• Change and Transformation – Why is it so hard, and how can we do it together?
• Sustainable Value Creation in Organizations – How can we start from how people actually function?
• Leadership in a Changing World – An inside-out journey to influence yourself and others
• The Critical Role of Human Abilities in a Complex and Automated World
• Inner Development Goals (IDGs) – What are they, and how can we begin?
• Psychological Principles in Agile Work
• Understanding and Managing Stress – A foundation for individual and organizational sustainability

Selected Clients Who Have Booked Gabriella Sjöberg Grusell

Jung Relations, B-Reel Films, Patriksson Group, Filmlance, Aura Group, HHS Executive Education, Knowit AB, Swedish Transport Administration (Trafikverket), Swedish Customs (Tullverket), Handelsbanken, Norstedts, and Telia.