Mikael Botnen Diamant and Carl-Johan Schultz are strategists and advisors at the impact agency Diamant & Schultz, where they support companies in navigating the sustainability transition. Together, they help organizations design future-proof strategies and build internal capabilities to deliver on sustainability goals – in practice, not just in policy.

This dynamic duo are highly sought-after keynote speakers and authors of the award-winning book “Hållbariseringen” (The Sustainability Shift), named Marketing Book of the Year 2022. The book serves as a guide for companies in transition, offering hands-on advice and practical tools to activate sustainability across the organization – ensuring every employee knows what to contribute and why.

Two voices, one mission – creating real change

Mikael and Carl-Johan come from distinct and complementary backgrounds. Mikael has held leadership roles at Sida and the Swedish Red Cross and was part of the Swedish delegation during the 2015 negotiations of the UN’s Agenda 2030 and the Sustainable Development Goals. Carl-Johan brings a strong communication background from leading agencies such as Forsman&Bodenfors, TBWA, and McCann, where he championed sustainability both with clients and within the industry.

They regularly publish opinion pieces on the role of business in the green transition and are frequent voices on stage – inspiring, provoking, and challenging audiences across Sweden.

About their keynotes

Their talks combine strategy with sharp insights and humor. No one leaves the room unmoved. Suddenly, you understand why both Desiree the Head of Sustainability and Johan the Sales Director need to collaborate – and how to handle “the angry Frenchman” in the process.

Each keynote is tailored to the client’s context, industry and goals, but recurring topics include:

• The opportunities and challenges of the sustainability shift
• Moving from siloed thinking to a holistic sustainability approach
• Why alignment at the top is crucial – and how to build a unified leadership team
• How to avoid the “strategy in the drawer” syndrome
• The SDGs and Agenda 2030 – what they really mean for business
• The power of communication in the sustainability transition
• Real-life case studies and corporate examples

Book a keynote that moves your organization forward

Let Mikael and Carl-Johan deliver clarity, engagement, and a roadmap for real action. Their keynotes speak directly to leadership teams, sustainability managers, and entire organizations working to turn sustainability into a strategic advantage.