Magnus Göransson
Magnus Göransson brings a remarkable background as the former Head of Design at LEGO’s Innovation Department, where he was responsible for shaping one of the world’s most creative work cultures.
With over 25 years of experience in innovation and more than 30 patents to his name, Magnus is an expert in helping companies build creative environments, innovative products, and forward-thinking services. In Sweden, he’s also well known as the “tough but fair” judge and host of the TV show LEGO Masters Sverige.
About Magnus Göransson as a Speaker
Magnus offers inspiring keynotes and interactive workshops where participants gain tools to overcome setbacks, foster innovation, and build high-performing creative teams. He shares his hands-on toolbox for building structures that make innovation a natural part of corporate culture – all interwoven with candid stories of both successes and failures from his years in the world of innovation.
His talks reflect a rare ability to blend seriousness with humor and passion.
In 2024, Magnus was voted one of Sweden’s 100 best speakers.
Speaking Style & Experience
As a speaker, Magnus is engaging, energetic, and entertaining. He’s equally comfortable speaking on large international stages as he is leading intimate workshops. His sessions are often combined with creative, hands-on LEGO-based workshops – giving participants the chance to not only learn innovation theory but to practice it in a safe and playful environment. Expect laughter, insights, and plenty of “aha!” moments.
Popular Keynote Titles:
- Play, Creativity and Eggs
- Mr. Failure (Herr Misslyckad)
- Married With Design
Magnus also offers half- and full-day workshops, often using LEGO as a dynamic tool for creativity and team development.
Book Magnus Göransson
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